Asustek Computer plans to launch its long awaited Eee Tablet with an 8-inch LCD touchscreen in October for around $300, though prices vary by market.

It was rumored the device would be the first major, non-handset Android product from Asustek and that it might compete with Apple’s iPad.

The Eee Tablet will run a Linux OS, but not Google’s Android mobile operating system, which has long been the rumor. The Linux distribution on board was developed by Asustek, said Jerry Shen, CEO of Asustek, speaking with reporters after the conference.

He said the Eee Tablet name may also be changed to Eee Note. Asustek does not want people to confuse the product with tablet PCs.

The Eee Tablet has three key functions aimed at school students: the e-reader, note taking and Internet browsing.

The device will launch globally in October, though it will be available to gadget reviewers from the middle of September, according to Asustek representatives.